Customer Loyalty Is The Key to Sales!

At all times, and especially in tougher economic times creating customer loyalty is something the successful businesses work hard at doing. 1.  Customers are “searching for stability”. They are still showing restraint with their spending, so this means you had better...
An Example of Exceptional Customer Service

An Example of Exceptional Customer Service

In this post we are going to talk about customer service. In this age where the consumer rules, to stay ahead of the competition we need to provide an exceptional value proposition. Truly “WOWING” your customer leads to repeat business and warm referrals....
The Ten Commandments of Extreme Customer Service

The Ten Commandments of Extreme Customer Service

When I became CEO of Westpac Financial Services in 1994 my first “Contact Point” column in our monthly staff magazine focused on customer excellence. I reminded our team that customer excellence, that is, the attainment of raving advocates, will be the key...